SMARTBRIEF: HOW BRANDS ARE LEVERAGING LONG-FORM STORYTELLING

Storytelling is a delicate and meaningful art form that has the power to position a brand within the greater context of the world around it. Increasing amounts of consumers are becoming more aware of their social responsibility and the power their personal spending habits have on global and social issues. Consumers are taking the time to research brands more thoroughly, and make sure that a brand’s values align with their own.

This shift in behavior, wherein consumers are paying more attention to corporate social responsibility than ever before, highlights the need for brands to develop narratives and practices that demonstrate their key messaging and core values in an entertaining and engaging way.

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