Observer: Corporate Storytelling and Brand Docs: The New Power Couple

Who remembers Mutual of Omaha’s Wild Kingdom? That iconic documentary series, which originally aired from 1963 to 1988, produced a beautiful marriage between a wonderful nature show and an insurance company.

And it’s happening again, thanks to MacGillivray Freeman Films and a number of firms looking to boost the environment—and their exposure.

Documenting the Documentarian

Shaun MacGillivray of MacGillivray Freeman Films grew up on filmmaking, with a father making surf films in Laguna Beach. “I was lucky to go worldwide with my dad,” MacGillivray beamed. His father, Greg MacGillivray, teamed up with buddy Jim Freeman on their first surfing documentary Free and Easy.


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