AdWeek: How the Production Industry Is Leaning Into the Zoom Era

The challenge

With autumn approaching quickly, most companies are in talks about returning to the office and deciding whether to do a hybrid working model or a full in-person return, with many even passing around employee surveys to gauge comfort levels. What we’ve found is that after a year and a half of virtual work and the infamous “Zoom fatigue,” there is a major discrepancy between those who are eager to get back into the office and those who are benefiting from being fully remote. The challenge for industries thriving in a remote work setting is how to convince others it’s the way of the future.

The process

Understandably, the unexpected transition from commuting to an office five days a week to working from home full time was difficult for a lot of people. Some lacked motivation and even trust in their team when they lost visibility into their day-to-day workload. On the other hand, many leaders, and even entire industries, flourished in a fully remote setting. They found working from “anywhere” was giving them the ability to concentrate better, find more efficient uses for their time and even improve their work-life balance.

Film production is a great example of one of the industries that has taken advantage of remote work to become more efficient and ultimately more productive. For example, throughout the pandemic, our team found Zoom to be a great working style because our entire team of editors was able to access various servers, media and content from anywhere in the world, which is not something we had the capability to do before. Remote work also allows our employers to expand the hiring pool, tapping talent from all over the country who can bring new, fresh ideas and skills to the table. Finally, and arguably most importantly, remote work has forced many of us to get creative and go beyond our usual way of thinking and problem-solving.


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  • Engre

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